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Duyvis

Pastrelli Relli

During the introduction of a new savoury biscuit, Duyvis wishes to reinforce the personal relationship between trading partners and account managers.

Concept

The idea is to have the car rally based entirely on Duyvis' temperamental Italian savoury biscuit: Pastrelli's. And so it has become the Pastrelli Relli.

Realisation

Duyvis receives guests in Italian style. This is followed by a presentation which deals with the market potential. It's then time for the Pastrelli Relli, driven in sunny convertibles such as the Fiat 500. The programme is interspersed with typically Italian aspects. Guests even end up in a lifelike RAI UNO TV Show, complete with cameras and beautiful hostesses. Thanks to the light-hearted style of the event, there's plenty of opportunity for a relaxed chat. Good enough for a Golden Giraffe award and an EVA award!