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Canon Europe

Drupa*

A stand design concept has been created for Canon at Drupa, the international trade show for the printing branch. The 'Human', 'Confident' and 'Intelligent' brand values are expressed in the stand.

Concept and realisation

The 2,600 m2 stand is completely in the style of the 'We Speak Image' campaign. Visitors are invited for a personal trip along the 'Path to Profit', in which brand and product perception are central themes. At the end of this journey, visitors/clients can receive a tailor-made proposal, in which growth, innovation and support lead to a better result.

* This stand design concept has been developed and coordinated by MC2 Eventmarketing BV, sister company of B&S event innovators, under the auspices of TEQUILA/Hakuhodo.