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Audi Nederland

Preview of Audi Q7

Assignment: present the new Audi Q7 to the target group in such a convincing way that this model is included as number 1 in the 'evoked set' when planning a new car purchase.

Concept

Sporty, progressive and sophisticated. These are the key values of the Audi brand, which are the basis for this event. And where else to better show such values than in an innovative design house?

Realisation

Guests enjoy the privilege of viewing the new Audi Q7 at a unique location: a hypermodern design house, architecturally developed and furnished. The guests have the possibility to meet the owner/architect in person. The catering comprises luxury appetizers and, most aptly, wine from the Pon family vineyards. The results were fantastic: 2x as much orders as expected.

Good enough for an EVA nomination!