Audi Nederland

Introduction of the Audi A4

'The new Audi A4. An innovation in itself". That's the key message which Audi is looking to communicate for introduction of the new A4. Key concepts are the brand values: sporty, progressive and sophisticated. Assignment: win new ambassadors for the brand with a striking event.

Concept

The Audi brand values are brought to life in a 20 minute multi-media spectacle. Acrobats walk over projected images on an enormous screen. Street runners and catwalk models complete the experience. The innovative show is 100% Audi.

Realisation

During the event, each dealer has their own dealer point at which guests can be personally welcomed. The new Audi A4 is there, ready and waiting for an introduction. The stylish Audi restaurant offers guests room to relax, while deals can be concluded in the privacy and peace and quiet of a separate area.

Dealerpoints

Entree

Multimediaal spektakel

Audi A4 restaurant!